Satisfied customers tell three friends, angry customers tell 3,000, running a business in today's consumer-driven world, Pete Blackshaw
Type
Label
Satisfied customers tell three friends, angry customers tell 3,000, running a business in today's consumer-driven world, Pete Blackshaw
Language
eng
Index
index present
Literary Form
non fiction
Main title
Satisfied customers tell three friends, angry customers tell 3,000
Oclc number
171614653
Responsibility statement
Pete Blackshaw
Sub title
running a business in today's consumer-driven world
Table Of Contents
The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your website -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : trouble shooting
Classification
Creator
Mapped to
Incoming Resources
- Has instance2
Outgoing Resources
- Classification1
- Creator1
- Subject3
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