Oshkosh Public Library

The art of digital branding, Ian Cocoran

eng

Includes bibliographical references and index

illustrations

index present

non fiction

The art of digital branding

bibliography

104867759

Ian Cocoran

What's in a name? -- IP addresses -- Domain names -- Search engines -- First impressions last -- How the human brain works -- Whole-brain branding -- The good, the bad, and the largely indifferent -- Who has the prettiest child? -- Say what you mean and mean what you say -- About us -- Products and services -- Contact us -- FAQs -- News and investor relations -- Search engines and site maps -- It's a small world after all -- The hypothetical Pie Co. -- Brand positioning -- Segmentation -- Okay, you built it; that doesn't mean they're coming -- Online clubs and memberships -- The online community -- Playing games -- Offline/online vouchers -- Competitions -- Other stuff -- Functionality now and for the future -- Java, Flash, and techie stuff -- Functionality -- The luxury brand debate -- Online shopping -- The winds of change -- Conclusions -- It's all in the best possible taste -- Corporate philanthropy and the Web -- Charity begins at home -- The giving mall -- The Web's contribution -- The emotionally intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site emotional intelligence model -- The emotional impact of a branded Web site -- The evolution of a branded Web site -- Epilogue -- Glossary -- Index