Bibliograph

Brick by brick, how LEGO rewrote the rules of innovation and conquered the global toy industry, David C. Robertson with Bill Breen

Type

Label

Brick by brick, how LEGO rewrote the rules of innovation and conquered the global toy industry, David C. Robertson with Bill Breen

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Brick by brick

Oclc number

812255446

Responsibility statement

David C. Robertson with Bill Breen

Sub title

how LEGO rewrote the rules of innovation and conquered the global toy industry

Summary

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation

Table Of Contents

Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO

Classification