Bibliograph

The ultimate small business marketing toolkit, all the tips, forms, and strategies you'll ever need, Beth Goldstein

Type

Label

The ultimate small business marketing toolkit, all the tips, forms, and strategies you'll ever need, Beth Goldstein

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The ultimate small business marketing toolkit

Oclc number

82286621

Responsibility statement

Beth Goldstein

Sub title

all the tips, forms, and strategies you'll ever need

Table Of Contents

Introduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author

Classification