Oshkosh Public Library

Bobby Owsinski's social media promotion for musicians, the manual for marketing yourself, your band, and your music online

eng

Includes bibliographical references, videography, and web resources

illustrations

no index present

non fiction

Bobby Owsinski's social media promotion for musicians

bibliography

1020590386

the manual for marketing yourself, your band, and your music online

This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, YouTube, Instragram, Twitter, LinkedIn, websites, newsletters, blogs and plylists ; The most overlooked items on your website that are essential for getting gigs and reviews ; The secret to email newsletters, the most important online tool for marketing to your fans that you have ; How to craft posts that your fans want to read, and will send to their friends ; How to brand yourself even if you don't think you have one ; How to develop an online strategy that will never be outdated ; The secrets behind successful Facebook and Twitter posts

It's called promotion. The meaning of self-promotion ; Social media promotion and the music world ; Online word of mouth -- Your social media strategy. It's a big social media world ; The big picture ; Developing your online strategy ; The center of your online universe ; The steps to a successful online strategy -- Developing your brand. What is a brand? ; The 3 pillars of a successful brand ; 8 steps to discovering your brand ; Developing your brand ; I'm with the brand ; Brands and social media -- Creating your killer website. Elements of a successful website ; Website SEO techniques ; Website measurement techniques ; Summing it up -- Creating your mailing list. Mailing list overview ; Using a mailing list service ; The email subscribe form ; Crafting a successful email newsletter ; The best times to email ; Frequency of emails ; Building your mailing list -- Using Facebook for marketing. Facebook by the numbers ; Facebook basics ; Facebook promotion overview ; The Facebook like ; 10 best Facebook positing practices for artists and bands ; Facebook video basics ; 7 ways to increase your Facebook fan engagement ; Promoting posts, An overview of the ad manager ; Facebook policies everyone should know -- Marketing with Twitter. Twitter basics ; Your Twitter profile ; Using Twitter for promotion ; Tweet frequency ; The best time to tweet ; Twitter measurement ; Using contests to increase your followers ; 20 Twitter tips and tricks -- Marketing with Instagram. Instagram best practices ; How to build your Instagram audience ; Hashtags, the key to Instagram promotion -- Marketing with YouTube. YouTube by the numbers ; Creating a YouTube channel ; Optimizing your YouTube channel ; Optimizing your videos ; Making money from your videos ; Video analytics ; Tips for increasing your YouTube engagement -- Using LinkedIn for marketing. Setting up your LinkedIn profile ; LinkedIn networking tips ; LinkedIn posting tips ; Using ProFinder -- Setting up a blog. Blogging overview ; Blogging platforms ; Blog design ; Your RSS feed ; What to write about ; The secrets to a successful blog ; Blog SEO ; Promoting your blog ; Tying your blog to your website ; Making money with your blog.-- Playlist marketing. Getting your music on popular playlists ; Submitting your music to streaming services -- Posting frequency strategy. Posting on social media ; Posting on blogs ; Updating your website ; Newsletter frequency ; Posting videos ; Releasing music

Social media promotion for musicians