Bibliograph

Building a storybrand, clarify your message so customers will listen, Donald Miller

Type

Label

Building a storybrand, clarify your message so customers will listen, Donald Miller

Language

eng

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

Building a storybrand

Medium

compact disc

Music parts

not applicable

Oclc number

1019446104

Responsibility statement

Donald Miller

Series statement

Harper Collins Leadership on BrillianceAudio

Sub title

clarify your message so customers will listen

Summary

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrandwill forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers

Transposition and arrangement

not applicable

Classification