Strategies and tools for corporate blogging, John Cass
Type
Label
Strategies and tools for corporate blogging, John Cass
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Strategies and tools for corporate blogging
Oclc number
81861333
Responsibility statement
John Cass
Table Of Contents
The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- The art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0 & social media
Classification
Creator
Mapped to
Incoming Resources
- Has instance2
Outgoing Resources
- Classification1
- Creator1
- Subject4
- Mapped to1