Bibliograph

The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Type

Label

The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Language

eng

Bibliography note

Includes bibliographical references (pages 275-301) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The four

Nature of contents

bibliography

Oclc number

973800907

Responsibility statement

Scott Galloway

Sub title

the hidden DNA of Amazon, Apple, Facebook, and Google

Summary

Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career

Table Of Contents

The four: Who are these companies and why write about them? -- Amazon: How Amazon became the most disruptive firm in the largest economy -- Apple: Tech goes luxury -- Facebook: Love is key to longevity, and great advertising -- Google: Our modern-day god -- Lie to me: The Four and funny business -- Business and the body: All businesses appeal to one of three organs -- The T algorithm: What it takes to get to a trillion -- The fifth horseman?: Who will be next? -- The Four and you: Follow your talent, not your passion -- After the horsemen: Where are the Four taking us?

Classification