Incoming Resources
- Winning on purpose, the unbeatable strategy of loving customers, Fred Reichheld with Darci Darnell and Maureen Burns (Bain & Company, Inc.)
- Guerrilla marketing research, marketing research techniques that can help any business make more money, Robert J Kaden
- Market research made easy, Don Doman, Dell Dennison, Margaret Doman
- The marketing playbook, five battle-tested plays for capturing and keeping the lead in any market, John Zagula and Rich Tong
- Why we buy, the science of shopping, Paco Underhill
- More guerrilla marketing research, asking the right people, the right questions, the right way, and effectively using the answers to make more money, Robert J. Kaden, Gerald Linda, and Jay Conrad Levinson
- Why we buy, the science of shopping, Paco Underhill